Silent was mandated to design a common booth for Wood Arrangement, a regroupment of Japanese wood working companies wanting to promote their respective skills during the international trade faire
Living & Design at INTEX Osaka.

The request from the clients was that the image of “Wood” more than the respective products should catch the eye of the visitor.
Lumber usually used for the construction of traditional japanese houses have been combined with canopy shadows on the walls letting the booth appear natural and warm. The floor was partially covered with wood chips revealing a nice and subtle sent of pine wood.
OSB boxes with light up acrylic tops display present the products with a touch of  sharpness.

CREDITS ー
Client: Wood Arrangement
Project: Booth Design
Project Partner: Hiromitsu Konishi / miso
Year: 2011

Silent was mandated to design the base part of a fan for the Korean market.
The result is the accessible
Plusmate (EF-3103R).
(Final design done in-house by the maker)

CREDITS ー
Client: BDCI / Plusmate
Project: Industrial design
Year: 2011

Silent was mandated to design the logotype for Ryoten, an innovative Japanese umbrella in collaboration with Hiyoshiya.

CREDITS ー
Client: Hiyoshiya Co., Ltd.
Project: Logotype
Year: 2010

MORE ー
www.ryoten.net

Initially Silent was asked to reposition Yasuta’s logotype and brand guidelines to reaffirm themselves in the market.

Developing now a long term relationship with the client, we are also mandated to improving the stationary, web design, catalogs and brochures.

CREDITS ー
Client: Yasuta Co,. Ltd.
Project: Logotype, Identity, Web design
Year: 2011

MORE ー
www.yasuta.com

Silent was asked to design a mini wash machine for the Korean niche market. This specific product is used to wash and boil baby clothing. Mini wash machine are mostly the sold on e-commerce, the product need therefor an iconic shape even if just seen as a thumbnail image.

The result is a compact and clever product which upper fennel like shape allowing easy loading. The inner basket is composed by a rotating and a non-rotating part. The non rotating part is featured with bold, easy to grasp handles, giving the product it’s iconic shape and color pop.

CREDITS ー
Intermediate Client: BDCI Creative Studio
Client: iLaon
Project: Mini Wash Machine
Year: 2010

We created this iconic easy to read font for the chinese characters on a geometric base.
The font is used in the logotype and for the signage inside and outside of the clinic. Two logotype patterns were designed for a flexible use.

CREDITS ー
Client: Tatsue Rehabilitation Clinic
Project: Identity, Signage
Year: 2011

MORE ー
www.tatsue-clinic.com

Hiyoshiya, the only surviving umbrella maker in Kyoto with over 100 years of history teamed up with  silent to create “ryoten”, a modern wagasa to match today’s lifestyle. Eco-friendly and high-tech materials have been selected to make “ryoten” a smart and sustainable product with improved durability and new practical features.
The name “ryoten” has been chosen as it means “both” and “weather” in Japanese, since the umbrella can be used for both sunny and rainy weather.

As customers should enjoy a long relationship with “ryoten”, it is designed to outlive conventional umbrellas but can be maintained and repaired should it get damaged, or should a component wear out.

CREDITS ー
Client: Hiyoshiya Co., Ltd.
Project: Japanese Umbrella “ryoten”
Year: 2010

MORE ー
www.ryoten.net

Anzu was chosen for the name, as it means almond in Japanese and its extract is often used for baked goods.
We chose to use the chinese character of the almond and treat it’s outline in a way to give it the beauty of imperfection, found in home made goods. Adding the transliterated name gives a western touch to the brand image.

SPECIFICATION ー
Client: Anzu
Project: Identity, Packaging, Web
Year: 2010

MORE ー
www.anzu.co

株式会社スツディアムはインテリアに使われる新しい素材・デザインにおいてイタリアと日本の架け橋になっている会社です。
ロゴマークに描かれている二つの線はそれぞれイタリアと日本の共同創立者による手書きの線で、長い間のパートナーシップに象徴されます。

CREDITS ー
Client: Studium Co., Ltd.
Project: Corporate Identity

MORE ー
Year: 2010

The mother company’s name, Nissei Kensetsu, contains the meaning “birth of the day”, therefor  the solitary request from the client was to introduce “sun” as a word into the new subsidiary company name.  We went one step further and intergrated a meaning into the three letters of sun, that would be what was becoming SUN Architect’s slogan: Symbiosis of Urban Nature

The logotype is composed by three elements, giving a vertical solid structure.

日生建設が設計部門として新しく立ち上げた子会社SUN Architects のコーポレートアイデンティティ。
会社名、スローガン、ロゴをトータルでデザインしました。

CREDITS ー
Client: SUN Architects [Nissei Kensetsu]
Project: Naming, Identity
Year: 2010